This idea is part of the A Dollar Worth of Ideas series, with potential open source, research or data science projects or contributions for people to pursue. I would be interested in mentoring some of them. Just contact me for details.
I have done a tiny bit of prose writing during the COVID-19 pandemic and started interacting with indie writers online a bit more (from there it came the idea of my EPUB promotion product).
It seems to me the constant flow of text through social media plus its odd gratification provides a level of engagement impossible to break free. Now, this is for the general public. A big question is why writers seem to have stopped reading.
The idea is to explore this question through ethnographic experiments (surveys, interviews, etc).